Jeremy D Brooks

Archive for March, 2011

Ebook Pricing Part II: The February Spike

by on Mar.07, 2011, under Writing

The ebook pricing discussion continues all around the internets…

In my last post, I discussed how my ebook sales increased dramatically when I dropped the price from $2.99 to $.99. I pulled all of the data at month-end, and sprayed it all into a nice, pretty little graph (I’m an MBA…I can’t understand anything unless it’s in the form of a histogram or pie chart).

McDonalds Dollar Menu, here I come.

The final rollup: January, at $2.99 a book, I sold four books. February, at $.99, I sold twenty three.

Those are sales. Here’s how it shakes out for revenue:

$2.99 is the lowest rate for the 70% payout with Amazon ebooks, so when you lower the price below that, you drop down to the 35% option.

$2.99 x 4 x 70% = $8.37

$.99 x 23 x 35% = $7.97

Two obvious things: not a huge difference between the two net values, and I won’t be retiring early off of these numbers at either rate.

But, here’s the big difference: in the second option, almost six times more people have read my book. That’s not revenue…that’s marketing, baby. And if you can’t make money in the short term, make sure you’re getting the word out.

Three last notes:

What you don’t see in the graph are the 200 copies that were downloaded for free in my Freebeer project in December. Eyes on books.

Of almost fifty Smashwords book preview downloads, I sold zero (although I know that I sold at least one through B&N via Smashwords, but they aren’t reporting it for some reason). My SW prices are always the same as Amazon, and SW feeds into at least four stores in addition to their own, including iBookstore, B&N, Diesel, and Sony.

After my big spike of paperback sales (family and friends), they zeroed out. Even at under $12, paperbacks don’t appear to be my market. That price needs to go way down. Again, it’s a marketing expense at this point. Livable revenue comes with volume—not per-book revenue—and the only way to get volume is broad distribution. If you don’t have a publisher stumping and selling, you have to do it with word of mouth and price.

So, there you go…I’d be very happy to hear other people’s results.

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